Ad Rate Card Template
A complete rate card for OTT advertising inventory ready for direct sales outreach
What a rate card covers
A rate card is the document you send to media buyers, brands, and agencies that defines your advertising inventory and pricing. A professional rate card is required before most direct sales conversations.
Sections to include
1. Inventory types
- Pre-roll (15s, 30s)
- Mid-roll (15s, 30s)
- Post-roll (15s)
- Branded/sponsored content
- Display and overlay placements
2. Targeting options
- Demographic targeting (if consented)
- Content/genre targeting
- Device targeting
- Geographic targeting
3. Measurement and brand safety
- Verification partners (IAS, DoubleVerify, MOAT)
- VAST compliance statement
- Viewability standards
4. Pricing structure
- CPM by format and targeting tier
- Minimum spend requirements
- Package pricing (volume discounts)
- Upfront vs scatter pricing
5. Makegood policy
- Under-delivery make-good terms
- Cancellation window
- Creative deadlines
Download link — the full rate card template (Google Slides + PDF) is available via email. Book a call and we'll send it with your branding applied.
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