Monetization One-Pager
One internal document that aligns your team on model, pricing, and 90-day experiments
What the one-pager is for
The monetization one-pager is an internal alignment document — not a pitch deck, not a business plan. It captures the decisions your team has made and the experiments you are running next.
Use it in: team standups, investor updates, board decks, and onboarding new team members.
Sections to complete
1. Audience & positioning (2–3 sentences)
- Who is the core viewer?
- What do they pay for today?
- Why would they switch or supplement?
2. Chosen model(s)
- Primary model (SVOD / AVOD / TVOD / Hybrid / FAST)
- Why this model for this audience
3. Current tier ladder
- Tier names, prices, and key perks
- Trial offer
4. Forecast assumptions
- Subscriber or viewer targets (12-month)
- ARPU assumption
- Churn assumption
5. Next 3 experiments (90-day)
- What are you testing?
- What metric determines success?
- Who owns each experiment?
Download link — the one-pager template (Google Docs) is available via email. Book a call and we'll fill it in together with your current state.
Align your team on monetization
Book a monetization call.