Price Architecture
Pricing & Packaging
Build a pricing ladder that converts well and maximises LTV without confusing your audience.
Get a Tailored Pricing ReviewThe Default Pricing Ladder
Start with three tiers. Most platforms over-engineer this.
| Tier | Description | Goal |
|---|---|---|
| Entry | Low friction, limited features | Conversion |
| Core | Best value — most viewers land here | Retention |
| Premium | Perks, 4K, downloads, early access | ARPU lift |
Add-ons to consider
- PPV events — one-off purchases on top of subscription
- Donations — community-funded model for niche audiences
- Bundles — partner access stacked onto your subscription
- Ad-lite upgrade — offer subscribers a lower tier with ads
Annual discounts
Offer 15–25% off annual. Annual subscribers churn at roughly half the rate of monthly subscribers.
What to instrument
Track conversion rate per tier, upgrade rate from Entry → Core, and churn rate per tier separately.
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