Pricing Ladder Worksheet
Map your tier structure, perks, and annual discount to projected conversion rates
What this worksheet covers
The pricing ladder worksheet helps you design and validate your subscription tier structure before you configure it in your platform.
What to define
Tiers (1–3 maximum)
- Tier name and price point
- What is included vs excluded per tier
- Trial length (7 or 14 days is standard)
Perks per tier
- Access level (full catalog vs subset)
- Video quality (HD, 4K)
- Simultaneous streams
- Downloads for offline
- Early access to new content
- Ad-free experience
Annual discount
- Target 15–25% off equivalent monthly price
- Present as "2 months free" rather than "X% off" — it converts better
Upgrade triggers
- What events prompt a tier upgrade offer? (e.g. live event access, 4K attempt, download attempt)
Conversion benchmarks
| Tier | Expected conversion from trial |
|---|---|
| Entry (cheapest) | Highest conversion, lowest ARPU |
| Core (best value) | Most subscribers land here |
| Premium | 15–25% of paid base is healthy |
Download link — the worksheet is available via email. Book a call and we'll review your draft pricing.
Want help setting your pricing ladder?
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