Ad Stack

Ad Tech for OTT

Navigate the SSAI vs CSAI decision, ad demand setup, and measurement consent for OTT platforms.

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Core Decision

SSAI vs CSAI Decision Guide

Understand when to use server-side ad insertion versus client-side and the trade-offs for your device mix.

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Ad stack decisions are expensive to undo

Get the SSAI/CSAI decision right before you build.

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